Module 6: Integrated Product Development, Healthcare Marketplace and Marketing

Principles of project and portfolio management, including aspects of planning, project evaluation and decision making. Management structure and organisation of clinical development. Team work and performance assessment. Interaction between project teams and business. How to place a new drug successfully into the market.

Key topics

  • Principles and regulations of drug marketing
  • Good Promotional Practice: ethical and legal principles pertaining to marketing activities
  • Health economics and health technology assessment (HTA)
  • Life cycle management
  • Strategic considerations of portfolio management

Learning Outcomes

At the end of this Module the student should be able to outline the:

  1. Principles and practice of the quality system of drug lifecycle activities
  2. Ethical and legal principles of market introduction of a drug
  3. Principles and practical application of health economics and health technology assessment (HTA) within the healthcare market place